04-06-2018 / Press release

Tourism in Southern Italy: the cities of art and villages favorite destinations of 2017



The cities south of the boot seem to be becoming a valid rival to traditional tourism destinations in Italy. The data relating to the tourist flows of the south in 2017 were presented by the Center for Tourism Studies of Florence and Confesercenti on the occasion of the launch of the 22nd Tourism Exchange of the 100 Cities of Art held in Bologna from 18 to 20 May. Naples recorded + 90% and takes the capital of Campania to position itself second in the national ranking of cities of art. Another surprise is Matera, which saw an increase in tourist attendance of 176% from 2010 to 2017, a positive trend of the last seven years that has characterized all the cities of art, bringing an overall increase of 22.8%.

The artistic and cultural heritage of Italian cities is appreciated above all by foreign tourists who represent 60% of arrivals, for a total expenditure of about 13.9 billion euros in the last year. Art and history are also hidden in the ancient villages that rise from north to south of Italy, which recorded 95 million admissions and estimated 8,2 billion euro in 2017. In seven years foreign arrivals in small villages they increased by 30.3%.

The interest for our country as a holiday destination for foreign and national tourists is confirmed by Google Trends, the most sought after cities are Naples (+ 25%), Florence (+ 10%) and Milan (+8. are the Dolomites (+ 20%), the Cinque Terre (+ 17%) and Lake Garda (+ 12%), the curiosity for Southern Italy is growing: Cagliari (+ 49%), Naples (+ 47%) ) and Amalfi (+ 26%).